Sormé Selected as Makeup for New Network Makeover Series
Revolutionary Makeup with Ageless Appeal, Made from Natural Botanicals
Selected for Brand-New Network Makeover Series from The Start
HOLLYWOOD (October 16, 2009) – Sormé announces it’s exclusivity as the makeup for the newest network makeover TV series, A Do Over, that airs on a major network this fall. Further details on the show, its network and celebrity hosts will be disclosed soon.
Looking Good in HD
“Celebrities have to remain looking flawless in a multitude of lighting situations and now in high-definition,” said Erika Bosley, Marketing Director for Sormé. “Without proper coverage, every wrinkle and blemish will show up on screen, and streaks or cakiness in the makeup will be visible. Our presence on A Do Over will demonstrate how easy it is for anyone to look good and feel great about themselves.”
Sormé’s blend of natural minerals, botanicals, healing vitamins and clinically proven age-reversing peptides is the perfect match for the new advances in HD technology, which have revolutionized how Hollywood does makeup. For over 20 years Sormé has teamed with professional makeup artists and the finest formulators around the world, creating a line that has become the makeup of choice for many top Hollywood film studios and celebrities.
Taking Hollywood by Storm - Even Celebrities Get Makeovers
Makeovers are nothing new for Sormé, a company that’s been making over celebrities for years. “We work with some of the biggest names in film, TV and on Broadway,” said Robert Hensley, Senior Makeup Artist for Sormé. “People are discovering how diverse the brand is, how light it feels and how simple it is to look naturally beautiful. Your pores can breathe and you’re ready for your close-up all at the same time.”
Some of Sormé’s recent recipients of super swag makeup bags include the female stars of Couples Retreat (opened last Friday in theaters nationwide), Kirstin Davis, Kristen Bell, Kali Hawk and Malin Akerman who became immediate fans of the line when Sormé presented gifts for the cast at the promotional shoot for the film at Universal Studios. The swag-bag included a variety of products from the Sormé makeup line including a number of specially formulated lipsticks, Brow Lift Highlighting Pencil, Fresh Start Under Foundation Makeup Enhancer and Under Shadow Eye Shadow Base .
Also recently, at the Madison & Mulholland Charitable Gifting Suite for the Emmy’s, gift bags with Sormé products were picked up by Emmy nominees Christina Applegate, Drew Barrymore and Tina Fey. Each gift bag was valued at over $14,000. Discover Sormé at www.sorme.com and try for yourself the makeup that is taking the face of Hollywood to new, hi-def heights.
Taking Home Another Award
Most recently, Sormé was awarded two of Hong Kong’s most exclusive beauty product accolades at the 2009 Sister’s Beauty Pro Awards; The Professional Cosmetic Product Award for Sormé Treatment Cosmetics Ultra Lash Lengthening Mascara and The Professional Essence Award for Refineé Age-Reversing Skin Care (Intensive “C” Serum).
About Sormé
Superb makeup must be both glamorous and beneficial to your skin - the living canvas for every color. For over 20 years, Sormé has teamed with professional makeup artists and the finest formulators around the world to bring you an exceptional blend of traditional beauty wisdom and advanced anti-aging technology in every product.
Active plant botanicals, natural minerals, healing vitamins and clinically proven, age-reversing peptides help protect and improve your skin as rich color pigments enhance your natural beauty. For more information visit www.sorme.com
*Sormé is the Egyptian name for the natural black ‘Kohl’ substance used by queens and princesses to enhance their eyes; ‘the mirror of the soul.’ Dating back to the 4th millennium, it was Cleopatra who made this intensely pigmented black powder a sensation with her exotic eye makeup. ‘Kohl’ is still used today to create the mysterious allure that is truly timeless.
###
Editor’s Note: Interviews and images available upon request.
Media Contacts:
West Coast Lon Haber
323-620-1675
East Coast Emily Taffel-Schaper
754-367-2722
###
From one of the top newspapers in Norway:
It is no longer just women who use cosmetics. One can believe what you will about the so-called "metro sexual" trend in recent years, but it is increasingly common that men also do more with appearance than just gra a comb through her hair in the morning.
The international cosmetics giant, which has headquarters in Beverly Hills in the United States, will show that not only women but also knew men who appear in the media want only the best and that they therefore are using products from Sormé. They say they are proud that Prince Mario-Max is one of their faces outward. It's rumored that there will be produced a TV commercial. Prince on the other hand says that he is proud that he has been chosen.
Prince Mario-Max's career as a model took off when he was earlier this year was launched as a top model in a worldwide campaign for a swimming trunks that are a true copy of the traditional "Lederhosen" and is a every day appearing on TV and in the colored news media press .